Brand identity · Web design · Sydney

We make brands that endure.

Lumina is a creative studio that builds the kind of brand identity that wins clients before you say a word. Strategy-led. Execution-obsessed.

0+Brands built
0Years of studio
0Avg. close rate uplift
Brand IdentityWeb DesignPackagingBrand StrategyCampaign Creative Brand IdentityWeb DesignPackagingBrand StrategyCampaign Creative
0+Brands built
0Years of studio
0Client retention
0Awards won
What we do

Five disciplines. One vision.

We don't do everything. We do five things at world-class level.

01
Brand Identity
Logo, colour system, typography, brand guidelines.
02
Web Design
Conversion-optimised websites. From strategy to final handoff.
03
Packaging & Print
Physical brand touchpoints people pick up and remember.
04
Brand Strategy
Positioning, messaging, and competitive differentiation.
05
Campaign Creative
Advertising and social creative that cuts through noise.
About the studio

Strategy before aesthetics.

We believe the best-looking brand in the world is worthless without a clear idea underneath it. We start with positioning, then we make it beautiful.

We push back when you're wrong
Most agencies tell you what you want to hear. We tell you what your brand needs to hear. The final work is better for it.
Three concepts, one round of refinement
We present three genuinely distinct directions — not variations of the same idea. One round of refinement. Zero templates. Ever.
90 days of support after launch
Your brand doesn't stop needing attention at handoff. We stay with you for three months post-launch, no extra charge.
LU
MI
NA
0%Avg. pitch close rate uplift after rebrand
0%Client retention over 5 years
How we work

Four phases. No surprises.

01
Discovery

Brand audit, competitive landscape, stakeholder interviews, and market positioning. We do the homework so you don't have to.

02
Strategy

Positioning statement, messaging hierarchy, and clear creative direction. Nothing is designed until the strategy is locked.

03
Design

Three distinct concepts. One round of refinement. Zero templates. Your brand deserves original thinking.

04
Delivery

Complete asset library, brand guidelines, and 90 days of support. We don't disappear at handoff.

What clients say

Results that speak.

"
★★★★★

Lumina took us from looking like a start-up to looking like industry leaders. Our pitch close rate went from 30% to 68%.

Marcus T.
CEO, Beacon Capital
"
★★★★★

The strategy work alone was worth three times the fee. They helped us understand why customers choose us — something we'd never articulated internally.

Anika R.
Founder, Vitae Wellness
"
★★★★★

They push back when you're wrong, which is rare and incredibly valuable. The final work was better because of it.

Tom W.
CMO, Forma Architecture
Selected work

Six brands. Six stories.

B
Brand Identity
Beacon Capital
V
Web + Brand
Vitae Wellness
F
Brand Strategy
Forma Architecture
A
Packaging
Atelier Noir
S
Campaign
Solace Living
M
Full Identity
Meridian Health
Ready to begin?

Your brand deserves better.

We take on six new clients per quarter. If we're a fit, let's talk before the next intake closes.

Get in touch

Let's build something remarkable.

We're selective about the projects we take on. If you have a brand problem worth solving, we want to hear about it.

Emailhello@luminastudio.com
LocationStudio 12, Surry Hills, Sydney NSW
New enquiriesMon–Fri, 9am–5pm AEST
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